When using Google, how do you search? What do you type in the search box? The keywords you entered for searching is the term that is behind the displayed results. When you search, keyword strategy and SEO techniques of the website will show you the relevant results.
Ranking for the exact keyword will make your website to the next level. It is all about making right visitors to the website expected incoming traffic.
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Simply, if you search “How to do keyword research for your blog,” we too gain rank, as our website is keyword optimized. How to perform keyword research?
How to do keyword research
Prepare a Keyword List
It is quiet harder to a keyword research for single blog article or post. But proper preparation of keyword list help you decide what the topic to write in the future!
Craft list of terms that you think users will search for the business as yours.
Develop a list keywords around your products and services. Then, prioritize them to craft articles around those services and articles to attract your visitors.
Use tools like Google analytics to examine your website traffic and find what are the keywords that drive users to your visitors. This will render you an overview in which viewers are interested in and let you to target some specific keywords.
Prefer Long Tail Keywords
With reference to MOZ, it is found that most popular search terms only make more than 30% of the searches. The rest is made up with long tail keyword searches. Individually, each term will have low search value.
To attract customers and better ranking, keep your keywords specific for the content you are posting about.
With long tail keywords, focus on smaller groups of searchers who requires your business. Also, it attracts local customers with local keywords by using the location words in the keywords.
Play with different word combination to achieve targeted benefits, features and brand popularity.
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Check for Search Volume and its Difficulty
After preparing the keyword list, analyze how it is difficult for each keyword to rank for. With the help of tools like Moz, Google keyword tool, Hubspot; measure search volume and competition for each keyword.
To make work success, initiate with low difficulty keywords. If you gain more traffic, you will gain Google’s respect as well. Later onwards, there are chances to rank for higher difficulty keywords.
How to pick a Keyword for a Single Blog Post
While planning to write a blog post, start with the topic that you wish to cover. Then, choose keywords from your already prepared keyword list.
If not listed, do a keyword research in order to find the keywords that are related to your blog article.
After choosing keywords, ensure whether it really drives traffic to your blog. Choosing right keywords is the key factor for successful blogging.
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Also, Quality matters in the view of Search engine. In addition to dozen of available factors, search engine mainly considers the content that is of high quality. So, in your blog publish content regularly.
Search Engine Google updates it’s algorithm on a regular basis to deliver better results. Keep posting better and you will be fine then!
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