One of the biggest concerns of any new blogger is to spread the word about his/her blog.
No matter how engaging the content is and how meticulously crafted the writing style, without the right kind of exposure it is difficult to get enough traffic and thus it is difficult to survive.
Now when it comes to promoting your blog social media is one of the best bet you have. But just sharing your blog link on your profile is definitely not enough. So, the question remains, “How to promote your blog in social media?”
While social media gives you access to all your potential readers and subscribers, you need to take a systematic method to use this tool effectively.
Here is a step by step guide on how you can effectively promote your blog in social media.
Step 1: Understand your audience & their social media usages
Your audience will vary depending on the niche you have selected for your blog. Now first you need to understand the social media usages of your particular audience base.
For example, if your blog is about finance then upper level executives will form most of your audience base.
Now what will be the best social media to reach out to this audience base?
Here professional networking sites such as LinkedIn will serve you better than Facebook or Twitter.
Similarly if your target is young college goers and entry level executives, Facebook or Twitter should be your choice of social media; whereas for a food or photography blog Pinterest would be most useful.
What you need to keep in mind is your target audience and their social media habits.
Step 2: Keep the conversation going
Just sharing your blog link and forgetting about it will not help you to create traffic. You need to build a relationship with your reader. Make sure to read the comments and like them.
Also ‘Tag’ the person who has commented and reply to his/her comment. This will create a lasting relationship with your readers, which will in turn bring you return traffic.
Step 3: Activate the social media sharing option
Activate the social media sharing options in your blog. Include major social media sites such as Twitter, Facebook, LinkedIn, Pinterest etc so that your readers can share the post if he/she finds it interesting.
Thus you’ll be able to reach out to his/her circle as well.
Step 4: Strategise and organise your posts on social media
Now this one is very important and has to be taken cared for if you want to successfully promote your blogs on social media.
As various media behaves differently, we’ll have to maintain the frequency of the promotion accordingly.
For example it is okay to share the same content twice or thrice a day on Twitter, it is not at all a good idea for Facebook. You can create yourself a sharing schedule for each network.
Monitor your users’ behaviour closely to zero down on the best schedule for each network.
Step 5: Use Auto-Sharing tools
Now promoting your blog on social media can be a really time taking job. Here you can definitely use auto sharing tools such as WordPress Sharing, Buffer, Dlvr.it etc.
Step 6: Use Hashtags wisely
Hashtages are one of the most powerful tools of social media if used wisely. You can use an already trending hashtag to promote your blog or you can also create your own hashtags.
Over to you
To sum it up, understanding your audience and their behaviour on social media is the key to effectively promote your blog on social media. While you should definitely target all the social media networks, there is no sure shot rule of thumbs here.
It is an art that you’ll have to master by building relationship and understanding need of your audience.