The number of email accounts that exist in the world is over 3.2 billion. It is very likely that your clients use email and belong to the 91% email users who do check their email on a daily basis. How can a small business use more effective use of this marketing platform? How can a small business utilize email for nurturing its leads, building brand awareness and eventually increasing its sales conversions?Read on to know what this email automation method is, and some good reasons or which a business requires using it.
Email Marketing Automation
Email automation’s growing to be a key element of a savvy business’ online advertising drives.Email marketing automation has to do with the building of client relationships. Via the automation method, you can amass your client information and all your advertising channels for building more and more closer acquaintance with your client. Email automation can really be tremendously personal, provided that it’s done right.
Email automation drives can be as straightforward or as intricate as your company aims and resources:
A straightforward email automation drive can comprise of some emails that a business sends out in a timely manner to everybody who joins your online contest for example.An intricate email automation drive can feature workflow maps, with decision templates based on all the actions that your prospects take. As an instance, you have the option of setting up the automation drive with the aim of a sale of your merchandise. The email path could differ on the basis of whether they click-through to the coupon page, download your e-book, or, get registered for becoming a select member.
Email Automation – why does a business need this
A business requires email marketing automation for several reasons. Ultimately, you require automation for nurturing your client relationships, gaining new client sales and turning your new clients into repeat clients.Given below are some of the reasons for which a business requires email advertising automation.
Nurturing of Leads
For a long time, Email has been amongst the best methods of nurturing your leads. By the way of an automated drive, you have the facility of sending out a succession of highly applicable, well-timed messages that associate with your business prospects.The better you’re able to relate to a client the more his/her likelihood of remaining a client. If you build up a grand relationship, it’s more likely that they will tell their pals about you.
Sending custom-made, One-One Communication
By the use of a high-quality email automation software & CRM, you will have no problem in personalizing your email campaigns.A custom-made subject line is capable of increasing your open rates by about 35% / more.Unlike the social sites, email offers you one-to-one communication with your client. Your message is delivered straight to them.Your emails are read. If they aren’t opened, your business email is going to be noticed by a prospect.
On every occasion that your business email ‘from’ and ‘subject’ line gets noticed, your business increases its client touch points. The more touchpoints your business gets with a client, the more their chances of recognizing your brand, remember your name, and buying from you.
Segmenting of your emails for sending Targeted Messages
According to Studies segmenting of your emails can add to your click-throughs by as much as 50%.Setting up numerous email automation campaigns does pay as you can send out greatly targeted messages to your business demographics.
Segmenting of your leads can be done by:
- Age (toning your business emails to the age fitting lingo, or giving age-associated info)
- Location (Sending info regarding a local happening, promotion, or present happenings in the geo-site)
- Interests (Sending out of automation campaigns applicable to client likes)
- Gender (writing diverse email copy, / promoting diverse products)