The Microsoft vs. Apple debate is becoming old. It can be said safely that presently there’s sufficient space in the enterprise for each of them. Yet, it’s tough to disregard when one begins to outdo the other in terms of enterprise or customer popularity.In the month of April of2017, in an interview with TechCrunch Apple stated Windows 10 to be four times macOS / OS X in terms of popularity, with an estimated of 400 million devices running Microsoft’s OS. Previously in 2016, Microsoft had claimed that dissatisfaction over the MacBook Pro was the reason behind the greater sales of Surface Book & Surface Pro 4.
Despite the numbers suggesting Windows 10 as trendier, a vital point to be noted is the availability of Windows 10 on a greater number of tablets and laptops compared to macOS /iOS, with increased choices for entry-level as well as budget models. It’s simpler to own numerous Windows 10 devices while on a budget when weighed against Apple’s tablets, smartphones, and notebooks.The numbers mentioned above are not an implication of Apple deteriorating in the enterprise. Actually, it’s the opposite. A study done by Jamf revealed the adoption of Mac and iPad to be on the increase in the enterprise. Amongst the 300 managers, executives, and IT professionals who had been surveyed, 99 % stated that their business uses iPads & iPhones, with 91% stating that they’ve Macs in-house.It’s apparent that Microsoft & Apple keeps on growing and succeeding in end user and enterprise marketplaces. However, the interesting fact is that they have taken diverse roads to enterprise adoption.
Exclusivity vs ‘inclusivity’
MSFT works with makers for getting Windows 10 onto as numerous devices as likely. The corporation lets other merchants sell Surface Book & Surface Pro 4, thus presenting IT with greater purchasing options. And MSFT keeps on announcing new joint partnerships, lately with Samsung, solidifying its pledge to open partnership even more.In contrast, Apple’s approach to offering select items has served the corporation well. For many years now, Apple has made a name for providing high-end devices having the premium hardware and performance while maintaining a tight restraint on the MacOS and iOS ecosystems.
The exclusivity is also responsible for Apple’s hardware becoming popular with IT. Basically, the consistency of the hardware and software across the corporation had made the deployment of security updates easier.Though MSFT presents more choices, that open ecosystem could create some disturbance around safekeeping and maintenance. The exclusivity of Apple, though likely to create several checks for innovation, presents a more secure, consistent environment for businesses.
Interim vs long-standing savings
Going by a report by ComputerWorld in 2015, IBM presented employees with the option of a PC / Mac at the time they were upgrading their company laptops and 73% opted for MacBooks. A more surprising fact is that this shift has saved IBM as much as $535/ Mac over a period of four years. That appears counterintuitive considering Apple’s repute for attaching premium price labels on its hardware.As an instance, “MacBook” as well as ”MacBook Pro” commence at $1,300, with “Dell Latitude 3000”series starting at $439 and “Lenovo ThinkPad L” series starting at $728. Such price points would propose that PCs running Windows 10 are more economical to deploy. However, IBM found the opposite.Thus, With Apple, despite the savings not being upfront investing in premium, consistent hardware was rewarding over the long run.
The success of MSFT in the enterprise centres on thrusting higher-end devices, such as “Surface Pro 4” for competing with the consistency and sturdiness “Macbook.” In the meantime, Apple requires focussing on addressing the gripes that users are having with bland features on the most recent iPhone 7 and MacBook Pro and making its reach wider with more reasonably priced hardware.
A bit of healthy rivalry among the two brands is only going to help in driving the innovation. This rivalry also urges Corporations to make digs at one another. Check the biggest brand bust-up of Microsoft and Apple.